Together with Pixel People, Madlab is developing an experience in which invisible digital information flows become visible and – where possible – tangible by combining them with the physical obviousness of our everyday world.
We want to make people aware of the appropriate and the inappropriate, but in particular invisible information flows and their possible influence on the individual and society.
This should make the users more aware and ultimately more skilled at monitoring and sharing their online and offline identity correctly.
The Pixel People program will achieve this by a surprising, but also fun mixed reality experience that fuels the participant’s knowledge and skills. Promoting the online freedom, privacy and autonomy of the participants will create more equality and reciprocity between people, society and technological development.
Visit the Pixel People website