MAD is participating in an innovative mission to Silicon Valley, supported by the Ministry of Economic Affairs and the Dutch Embassy Consulate in San Francisco. After co-developing innovation programs connecting Agri-Food and Tech, Design and an Ethical Hackers and Critical Artist approach (PolderHack; Flora Fauna Hack; Food Waste Hack) we anticipate further Disruptive Innovation development in the Agri-Food & Tech field.
Engaging in the international community of brave innovators and passionate developers, we expect to discover new perspectives for MAD and the Eindhoven eco-system. Specifically we are interested in the relation between the world of Agri-Food and the world of Health in the age of uprising technology. An exploring hackathon confronting Health and Agri Food is planned for October 2015 during Dutch Design Week 2015.
“Agriculture, the world’s oldest industry, is ripe for disruption. Silicon Valley took note and has worked up quite an appetite for Agricultural Technology during the past two years. Investors, hedge funds, startups, and incubators have been proliferating, ramping up total investments in the Food & Ag space to $1.4 billion in 2014, investing in everything from Smart Farming practices with drones, sensors and the Internet of Things, to tech-driven food innovations.
Climate change, feeding an ever-growing global population, food shortages, and droughts are some of the societal challenges that have been plaguing the agri-food industry. Silicon Valley, with its IT innovation ecosystem, is poised to effect innovative change in the agri-food industry in order to continue to feed people safely and sustainable, while also taking into account rising awareness and changing consumer demands.
These opportunities are not limited to Silicon Valley. In the Netherlands, data and tech driven innovation also holds the potential for new revenue and business models, especially in the intersection of Dutch agri-food champions, design creatives and tech talent. Plugging into the nascent ecosystem in Silicon Valley is key in kick-starting our crucial network building and sparking connections. To this goal we organize the first Silicon Valley Ag & Food Tech Safari. To view the entire tentative program of the Safari, please click here. The Safari coincides with the Food IT Conference held at Stanford on June 24th, as well as FoodBytes! on June 25th, hosted by SF New Tech.”
More information on the website of Dutch Basecamp.