Our Vision

Technological Transparency

Artists are unique in their ability to open-mindedly and independently experiment with new technology, freely investigating and advancing the effects of technology on society and culture. The widening gap between citizens and state-of-the-art technology means that competent artists are required to offer necessary resistance.

Autonomous technoculture

In the Eindhoven region, traditionally strong in technology and design, there is limited contact between artists and technologists. The European and global power of Eindhoven’s technology-status is not credible without a foundation of societal and cultural support. Creative forces should be combined, independent of bureaucratic or economic interests, to stimulate the cultural implementation of technology.

Activate the synergy

The synergy between knowledge, creativity and curiosity is a supremely powerful factor for innovation. There is a higher than average occurrence of these qualities in both the scientific and artistic communities. Unprecedented possibilities emerge when these two groups are allowed to work and experiment together. Co-developing the very best of these two worlds will give both art and technology a new impulse.