Symposium program

Make the Future mini symposium

22 May 2015 – TAC, Vonderweg 1, Eindhoven

2.30 pm doors open – welcome in TAC Café

3 pm – Opening René Paré, director MAD

3.15 pm – Causeries over de thema’s door de de Inspirators en Moderators:

  • Life in Creation – Marije van der Park @ – Green City Designer
  • Digital Life – Wiepko Oosterhuis @ – Science Fiction Expert
  • Human Tech – Wim Langenhoff @ – MAD Scientist
  • Circular Life – Gudule Martens @ – Social Sustainability Architect
  • Human Tech – Maurits Kreijveld @ – Futurist

4 pm Soup – Culinair Cafetaria

4.15 pm Table Groups – interaction between clusters and participants – Posters Future Creations

5.15 pm Plenary Presentation and Discussion

5.45 pm Buffet – Salad • Chicken yakitori skewers • Light smoked salmon filet • Veggi Thai curry – Culinair Cafetaria

6.30 pm End – transfer to TAC Café for drinks and fun – Posters Future Creations are put in the exhibition. Evening Program here.

20 years of creating the future


MAD celebrates its 20th anniversary with a day of feast!

On May 22 we are presenting a symposium with buffet, an evening with screenings, performances and party music!

  • Evening Program / Party:
    7:30 pm – 12 pm
  • Symposium Make the Future
    2:30 pm – 6:30 pm
    incl. buffet / RSVP
  • MAD 20 exhibition 22 – 24 May
    1 pm  – 5 pm (Saturday till 9 pm)
  • Location: TAC, Vonderweg 1, Eindhoven

Evening Program / Party

From 7:30 pm we welcome everybody for an inspiring evening with a mix of video, performances, exhibition, drinks and music!
The international première of the Eindhoven Maker Faire Documentary is the main screening, preceded by a number of short films. Screenings start at 8 pm.
From around 9 pm performances and the exhibition opening mix into a party experience you don’t want to miss!
Bring your friends and family for a great MAD 20 party!


The MAD 20 symposium is an interactive and inspiring meeting.

We start off with some sparkling causeries bringing the participants in the right atmosphere.
Then we spread out in four or more groups where we will find new paths, strategies and tools, that are drawn and written down.

Inspired by the Make the Future topics:

  • Life in Creation
  • Circular Life
  • Human Technology
  • Digital Life

Designers and artists are boosting the process with artistic stimuli and registrations.
Gradually there is a bubble and drinks situation.
All this culminates in a festive buffet where mind and body are refreshed.
To participate in this MAD 20 afternoon 2.30 pm – 6.30 pm the damage is a contribution of 20 Euros.
We sincerely hope to welcome you as a friend and participant: sign up here!

Take a stroll through 20 years of MAD – Exhibition

May 22 – 24, at the exhibition 20 years MAD, you can take a stroll through MAD’s history and reflect on exciting projects realised over the past 20 years.
Highlights of this exhibition are excerpts from the legendary Image Radio Festivals, PULS, Hacking the City, Play the Future and a great number of art installations.
For more information and registration, please visit our website.

Press release

Museum Kids Factory

museum kids factory logo

Philips museum organizes the Museum Kids Factory (28 April / 3 May) in collaboration with MAD emergent art center. Children from 6 years are challenged to craft small projects, experiment with interactive installations and play with electronics. New things to learn by doing and discovering exciting activities for inquisitive minds.
Visitors are invited to explore and be active with a number of systems, tools and toys. Activities such as “Spell your Future”, Oculus Rift, construction sticks, Lego Mindstorms and a nice collection of Philiform: Philips developed in 1968 with the aim to expand the range of construction and experimental boxes for younger ages.


Oculus Rift
A special experience in the Museum Kids Factory at the Philips museum is the “Oculus Rift. Oculus Rift is a virtual reality glasses. With this special glasses experience the environment as enormously really pass you pull that it is indistinguishable from the unreal world. And conversely makes VR goggles sure you loggerhead virtual world of a game for example, can not be distinguished from the real world. The result: the ultimate virtual experience for children and adults of all ages.


3D printing
An additional experience provides 3D printing and 3D drawing on laptop or iPad (bring it yourself!) with Doodle3D. This is made possible in collaboration with the 3D shop for 3Dprinting in Eindhoven Lay3rs.

Admission to the Philips museum is also ticket to the Museum Kids Factory.

Philips museum
Emmasingel 31
5611 AZ Eindhoven

Museum Kids Factory is from 28 April till 3 May
Open 1:00 pm till 5:00 pm

Yougi Zoekt

On 8 April a workshop was organized in Gorinchem for the finals of Yougi Zoekt. A production of YouTech.

The finalists were supported by MAD emergent art center.


Living Data City Challenge


The urban environment shows an increasingly visible tension between opportunities and challenges of mobility and health, between participation and privacy.

With the dominance of digital information flows and the call for transparency, we are right in the middle of Open Data.

Solutions and opportunities for smart applications that are of great significance for urban livability, mobility, health, culture and participation data are the subject of the Living Date City Challenge.

This contest is a challenge and a call for developers, designers, marketers, industry experts but also hackers, artists and engineers.

The Living Data City Challenge consists of four phases:

• Challenges
• Hackathon
• Pitches
• Beta Track

Read more

Open Call Smart Mobility and the City

Smart mobility plays an increasing role in finding solutions to pressing urban issues. Traffic takes physical space, but also caused by land use restrictions noise, particulate matter and CO2 emissions. Supported by fiscal measures is clean (electric) mobility on the rise. This allows for a gradual improvement, but this transition is still a lot of existing infrastructures and allow underexposed the spatial consequences and opportunities. By organizing mobility smarter and more efficiently and integrate spatially well, the quality of life in the city can be improved significantly. Moreover, it offers opportunities for a more sustainable urbanization.

In the area of ​​mobility, some trends are apparent. Mobility demand of younger generations is more flexible. They go from property to use and combine cycling, public transport and car sharing concepts. Older generations stay mobile longer. Their demand for ease and comfort will thereby increase. These trends call for smart solutions for the optimization of transport networks, intensifying frequencies crosslinking modes and achieving reliable and comfortable connections. How this transition can be best designed?

Stimuleringsfonds calls to serve designers proposals that explore the spatial integration of efficient multimodal transport. Proposals within it also relate to transit oriented Developments (TOD’s), network and hub development, unlocking and connecting new urban areas or restricting travel demand through the development of decentralized nodes. Are there new forms of urban conceivable that are better grafted onto smart multimodal transport? Because of the multidisciplinary nature of this interrogation extends cross-disciplinary collaboration recommended.

MAD emergent art center is interested in participating in a research proposal, and calls on designers, artists, architects and traffic experts to get in touch. With some potential partners Discussions are underway on the design of a plan for Eindhoven / Brainport. If you are interested in participating please send a message to MAD Attn R. Paré.

More information about the call:

Future of Food hackathon


Lots of agricultural data is being produced, all around the world. More and more of this data is made accessible as open data. But too often it stops there.
The data doesn’t make it into the hands of those who can use it to bring about economic and social change.
You can help create impact with open data in agriculture and nutrition!

5 challenges, 5 teams, 5 hacks

This is what we have to offer!
We have prepared 5 challenges, including all the necessary data to get really productive / creative.

– Extrapolate climate data to localize agricultural information for farmers.

– Explore open government data to empower sustainable farming.

– Make the international potato trade open and transparent.

– Linked Open Data and the Semantic Web to boost global agricultural data infrastructures.

– Making smart decisions with a data management system that rapidly collects data from the crowd and visualizes what happened.

The hackathon is embedded in the GODAN conference, which means that you’ll be surrounded with experts in open data ànd agricultural experts, committed to support you and your team.

We provide good data, good food, sleeping and good friends to give you two days of happy hacking!

Each challenge is tackled by team of dedicated hackers, experts, designers.
There is need for some serious coding skills for most of the challenges, but a hack team is not complete without people with other crucial skills like business development, design, user research and/or knowledge of farming & food.

Check out the challenges, choose one of the challenges, and register for this unique Future Food Hack.

If you have any questions or suggestions, contact us and we’ll work something out!

There are only a limited amount of seats available. So don’t hesitate too long.

Production team:
Anne Bruinsma, René Paré, Casper Koomen


DATE: 19 + 20 jan. 2015
LOCATION: Wageningen UR
DURATION: 32 hours

The Innocent Body

Sorry, this entry is only available in Nederlands.

Art of Impact – Call

Sorry, this entry is only available in Nederlands.