In 2000 the artists Tom Veeger and Alexander Baervoets were asked by the city of Amsterdam, district-council Oud Zuid to create an internet installation for De Pijp neighbourhood.

On the base of synergy and creativity, MAD was invited to cooperate. The internet project was build in the MADlab based op on the artistic concepts of and using the base materials of the artists. The result is an interactive, literary expressive representation of the dynamic neighbourhood De Pijp.