AG Food & Health Challenge

opportunities, knowledge and practices

Agriculture, Food and Health are facing fundamental changes in the age of digitization and data networks, but also are crucial to human and planetary wellbeing now and in the future.

To identify challenges, hack new solutions, start endeavours; a tentative program is devised. We bring together engineers and artists; developers and experts; scientists and marketeers in an adventurous “innovation vortex”.

Agriculture, Food and Health

AGFood is a world in itself. And so is Health. But that is not a solution for the observed need for more than one Earth if we continue how we are living now. In fact in observing both worlds may be found keys for new solutions: to recognise more the fact that the mega sectors like AGFood and Health are strongly interrelated, we may find groundbreaking insights, solutions and implementations.

Inspired by fresh approaches to AGFood challenges empowered by technology and network structures a number of platforms, programs and communities are sprouting and popping up.

Specifically in the Dutch Brainport (Eindhoven) and Food Valley Wageningen researchers, designers, engineers, artists, farmers, food experts and businesses have worked together in hackathons, workshops, symposia to uncover new directions and opportunities.

Ref: Agri Meets Design; Polderhack (DDW 2013), Flora Fauna hack (2014), AgriMeetsDesign; Food Waste Hackathon (DDW 2014), AGFood Tech Safari ( SF 2015).

Time to Act

Now we feel there is a strong urge to expand the horizon of AGFood to sectors outside of the Nutricion Box.

Most relevant now is the multi-level relation food – health, as we are facing several serious problems and crisis related to this in the now and future world.

To recognise problems is one step, realising what is really going on and taking action are next important steps.

In order to act lean and agile, a program is designed to meet the desire of yielding concrete applicable results by following a lean and progressive track. This four-step “innovation vortex” structure will help to accellerate the progress.

General Program Structure

Innovation Vortex

1 challenge identification
– field trips to farms and hospitals – aggregate with experts

2 ideation to prototyping
– all you can eat Hackathon – winners reach next level

3 proners & angels party
– propose the solutions to clients, partners, investors

4 beta track development
– follow-up promising projects to bring them further

1 Challenge Identification

field trips to farms and hospitals – aggregate with experts

First phase in the process includes a view on the horizon of what this could lead to. The challenges need to be defined and identified with a feasable solution-driven approach in mind.

The definition needs to be loose enough to allow for non-conformistic interpretations and broad / versatile enough to be open and able to connect to anything.

But it also needs to be an inspiring challenge, provided with a load of information, (open) data, sources, links etcetera.

Also important is the support of experts and knowledge organisations in the field of this challenge.

2 Ideation to Prototyping

all you can eat Hackathon – winners reach next level

Inspired and triggered by the challenges, the participants of the hackathon are working together in multi-disciplinary teams, for a period of 32 hours. The experts, facilitators and organising staff help them produce the most creative, surprising and breakthrough solutions.

After two days work, the projects: prototypes / proof-of-concepts are presented to a jury. Prize winning concepts may continue to the next level: pitch before a group of eligable clients, partners, investors.

3 Proners & Angels Party

propose the solutions to clients, partners, investors

4 Beta Development Track

follow-up promising projects to bring them further