What is Mad?

MAD emergent art center was founded by a group of artists in 1995, after a breakthrough in media and communication technology created the urgency to connect the artistic and the engineering world. Inspired by the challenges multimedia presented for the creation of new art, MAD soon began to develop programs for awareness in exploring emerging digital technologies.

As a facilitator and distributor of new art, the MAD emergent art center acts as a laboratory and a platform. Throughout the years, MAD has brought many artists and scientists together, fostering interdisciplinary innovation and social creativity. Explore, Make, Show and Criticize are essential steps of the experiences MAD promotes. 

We maximise our interactions by targeting a wide range of groups at regional, national and international levels. Artists, developers, designers, scientists, technologists, public organisations, educational institutions, government departments and private companies are part of our collaborator’s network.

Created as an artists’ initiative, MAD has developed into an active organisation of enthusiastic professionals. Every member uses their chosen speciality to further the connection between art, science and technology. Through mutual learning and imagination, we believe in making the future together.

Directors and Employees

MAD’s Board of Directors consists of Peter de Rooden (chair), Louis Verbraak (treasurer/secretary), Mark Dijkstra, Samira De Smedt, Nus Waleson. The Board of Directors is unpaid.

Director: René Paré.
MAD has no contract employees, but works with freelancers and temporary workers.

There are always numerous volunteers interns and graduation students active at MAD. In addition MAD gives space and opportunities for artists-in-residence.


MAD is a public benefit organisation. MAD emergent art center is a branch of the Foundation Multi-Art-Disc, founded on 18-05-1995 in Eindhoven. The RSIN nummer is 804082856. KvK-nummer 41093496. BTW nummer NL8040.82.856.B.01.

Since 1995, MAD has been housed at a series of locations in Eindhoven: De Lismortel (Alpha Center); De Horsten 1 (Multimedia Paviljoen); H. van Brabantplein 17a (Hertoghof); Vonderweg 1 (TAC); Glaslaan 2 (SWA); Vestdijk 280 (Schellens); Achtseweg Zuid 155 (TQ); Don Boscostraat 4 (Social Lab); Von Flotowlaan 1A (old graphic school/old Sint Lucas).