What is Mad?

Stichting MAD (established in 1995) was founded as an artists initiative and has developed into an extremely active organisation of enthusiastic volunteers. Every member uses their chosen speciality to further the connection between art, science and technology.

MAD acts as a laboratory, platform and provider for ‘emergent art’: art that evolves from the tension that exists between cultural and technological developments. MAD maximises its interactions by targeting a wide range of groups including artists, developers, designers, scientists, technologists, public organisations, educational institutions, government departments and companies. This is achieved at regional, national and international level. Modern networks such as internet, ICT and new media offer the means to research, produce, present and discuss in an interactive way that is accessible for a broad audience.

Activities are developed and realised on the basis of a number of core elements:

  • MAD lablaboratory for technology and art
  • MAD eventspresentations, discussions and the distribution of emergent art
  • MAD network – platform for artists, education, researchers and technologists
  • Open Data – platform for producers, processors and users of data


Directors and Employees

MAD’s Board of Directors consists of Peter de Rooden (chair), Louis Verbraak (treasurer/secretary), Mark Dijkstra, Samira De Smedt, Nus Waleson. The Board of Directors is unpaid.

Director: René Paré.
MAD has no contract employees, but works with freelancers and temporary workers.

There are always numerous volunteers interns and graduation students active at MAD. In addition MAD gives space and opportunities for artists-in-residence.



MAD is a public benefit organisation. MAD emergent art center is a branch of the Foundation Multi-Art-Disc, founded on 18-05-1995 in Eindhoven. The RSIN nummer is 804082856. KvK-nummer 41093496. BTW nummer NL8040.82.856.B.01.

Since 1995, MAD has been housed at a series of locations in Eindhoven: De Lismortel (Alpha Center); De Horsten 1 (Multimedia Paviljoen); H. van Brabantplein 17a (Hertoghof); Vonderweg 1 (TAC); Glaslaan 2 (SWA); Vestdijk 280 (Schellens); Achtseweg Zuid 155 (TQ); Don Boscostraat 4 (Social Lab); Von Flotowlaan 1A (old graphic school/old Sint Lucas).